About Me

I'm Lee, a Marketing Leader in North Texas.

Marketing leader focused on building scalable, customer-focused growth strategies that align marketing, sales, product, and revenue teams to increase customer lifetime value and drive long-term revenue growth. I bring a strong foundation in performance marketing channels, including SEO, paid media, website optimization, and conversion optimization, combined with hands-on experience leading cross-functional initiatives that deliver measurable business outcomes.

While my recent focus has centered on B2B and SaaS marketing, my experience also includes significant success driving growth for D2C and e-commerce brands.

Marketing Director for B2B, SaaS, and e-commerce brands.

B2B & SaaS

Deep recent focus on technology and software brands.

D2C & eCom

Significant success driving growth for consumer brands.

Full-Funnel

From acquisition to lifecycle to expansion revenue.

By The Numbers

A decade of measurable impact.

Concrete results across B2B, SaaS, and e-commerce — built on a foundation of strategic leadership and hands-on execution.

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Successful Projects
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Satisfied Clients
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Years Experience
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Skills & Tool Proficiencies
Executive Marketing Resume

Marketing resume
& career details.

Grab a copy of my resume — a concise, executive-ready summary of my career and expertise.

Download CV
Lee Abernethy
Senior Marketing Leader
Testimonials & References

Compliments from clients, colleagues, & employers.

Some kind words from colleagues, clients, and leaders I've had the privilege to work with.

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I had the opportunity to work closely with Lee on multiple projects, where his leadership, strategic expertise, and deep knowledge of SEO and marketing consistently drove strong results.

RC
Ryan Craven
Razor Rank LLC
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I had the chance to mentor and work closely with Lee during his time at our agency, and I was consistently impressed by how quickly he was able to absorb complex SEO and digital marketing strategies and turn them into real, measurable results. He is a natural leader and strategist in marketing.

JM
Joe Mas
Razor Rank — Chief Knowledge Officer
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Working with Lee was one of the best creative collaborations I've had. He's a well-rounded marketing leader who knows how to develop strategies that will drive results and meet business goals. We worked closely together on CRO and website redesign projects—he'd map out high-converting user journeys, and I'd bring them to life through design. Any team that has Lee on board is in good hands, he knows how to build a plan and execute it.

PB
Paul Bowes
Razor Rank LLC
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It was an absolute pleasure working with Lee for our SEO, CRO, and Website Redesign. He absolutely killed it for us.

GG
Garrett G.
Benchmark Abrasives — Owner
Let's Build Something

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Let's talk about the next big thing.