Areas of Expertise
A decade of marketing craft, organized.
Over the past decade I've developed and applied a wide range of marketing skills, channels, and technical fluency — to drive growth, align teams, and deliver results for B2B, SaaS, and D2C brands.
01
Strategic Skills & Leadership
The strategy and people side of marketing.
B2B Marketing StrategyGo-To-Market StrategyAI-First Marketing InfrastructureAutomating Marketing SystemsSaaS MarketingBrand PositioningTeam LeadershipOperations LeadershipPerformance MarketingCross-Departmental Leadership
02
Growth & Acquisition
Generating, converting, and measuring demand.
Multi-Channel AdvertisingAccount-Based Marketing (ABM)GTM OutboundLead ProspectingClient Relationship ManagementMarketing Funnel OptimizationMarketing Attribution ModelingMarketing Analytics & ReportingConversion Rate OptimizationLanding Page OptimizationContent Marketing
03
Marketing Channels
The channels where growth happens.
SEO (Lead Gen, e-commerce, Local, International)AEO & GEOPaid Search (SEM)YouTube & Display AdvertisingPaid Social CampaignsEmail MarketingGTM Outbound EmailSocial Media MarketingEvent MarketingG2 / Software Advice / Capterra
04
Technical
The technical fluency that holds it all together.
Technical SEOKeyword ResearchCustomer Data Platform (CDP) StrategyN8N AutomationsAI MCP DevelopmentWebsite Hierarchy OptimizationCompetitive AnalysisWebsite Redesign & ManagementWordPress / Shopify / SquarespaceHTML / Hreflang Optimization
The platforms, analytics, and ad systems I've used to plan campaigns, ship sites, and report results.
Semrush
Ahrefs
Apollo
N8N
Clay
LinkedIn Ads
Google Ads
Microsoft Ads
Google Analytics 4
Google Search Console
Google Tag Manager
Screaming Frog
HubSpot
Salesforce
Zoominfo
Instantly.ai
Claude
Microsoft Clarity
Crazy Egg
Bing Webmaster Tools
Link Research Tools
GMB
Page Speed Insights
Moz
WordPress
Shopify
Photoshop
Excel
Let's Build Something
Do you have a project in mind?
Let's talk about the next big thing.