Replace this lead paragraph with the article intro — typically 2–4 sentences framing the problem and what the reader will get by the end.
Body copy lives at 17px on Manrope with a 1.75 line-height for comfortable long-form reading. Inline emphasis uses italic, bold, or an inline link that picks up the brand green. The reading column is capped at ~720px so line lengths stay in the 60–80 character sweet spot.
This is a level-two heading
Section headings use Playfair Display in a slightly tighter line-height. They have enough top-margin to create a clear break between sections without being shouty about it.
A second paragraph in the same section reads cleanly. Long passages benefit from generous leading and a soft off-white body color rather than pure white — easier on the eyes when you've got a few minutes of reading ahead of you.
A level-three subheading
H3 is for subdivisions within a major section. Use it sparingly — most posts only need H2 to break up scannable sections, then prose between.
- Bulleted lists use a small accent dot as the marker
- List items wrap at the same column width as paragraphs
- Spacing between items is tighter than between paragraphs
Pull quotes sit centered with a large brand-green quotation mark, italic body copy, and a hairline above and below to set them apart. Use them for a single high-impact line, not a whole paragraph.
Closing the loop
A strong closer ties the post back to the reader's job — a question to consider, a checklist to apply, or a CTA to read a follow-up piece.
